by-product of one’s surrender to a person other than oneself.” For more, see Viktor E. Frankl,
Man’s Search for Meaning: An Introduction to Logotherapy (Boston: Beacon Press, 1962).
“He who has a why to live for can bear almost any how”: Friedrich Nietzsche and Oscar Levy,
The Twilight of the Idols (Edinburgh: Foulis, 1909).
The feeling comes first (System 1): Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar,
Straus and Giroux, 2015).
appealing to emotion is typically more powerful than appealing to reason: “If you wish to
persuade, appeal to interest, rather than reason” (Benjamin Franklin).
Satisfaction = Liking − Wanting: This is similar to David Meister’s fifth law of service businesses:
Satisfaction = perception − expectation.
“Being poor is not having too little, it is wanting more”: Lucius Annaeus Seneca and Anna Lydia
Motto, Moral Epistles (Chico, CA: Scholars Press, 1985).
As Aristotle noted: It is debated whether Aristotle actually said this. The quote has been attributed
to him for centuries, but I could find no primary source for the phrase.
lareina
(LaReina)
#1