making the cues of bad habits unattractive, 126
supernormal stimuli, 102
temptation bundling, 108 –11
Seinfeld, Jerry, 196 –97
self-control
controlling the environment to achieve, 92 –93
cue-induced wanting, 93 –94
difficulty of, 262
riding and smoking example of controlling your environment, 93
as a short-term strategy, 95
the senses
Safeguard soap example, 184 –85
toothpaste example of a satisfying behavior change, 186
vision, 84 , 85 –87
Wrigley chewing gum example, 185
showing up, mastering the art of, 163 –64, 201 –202, 236
Skinner, B. F., 9 –10, 235 n
smoking, quitting, 32 , 125 –26
social media, 174 –75
social norms
Asch’s social conformity line experiments, 118 –20
downside of going along with the group, 120 –21
herd mentality, 115
imitation of others’ habits
the close, 116 –18
the many, 118 –21
the powerful, 121 –22
solution phase of a habit loop, 51 –53
Sorites Paradox, 251 –52
starting a habit, 71 –72
Steele, Robert, 91
Stern, Hawkins, 83
success
accepting where your strengths are, 218 –19
importance of feeling successful, 190
suffering, 262
suggestion impulse buying, 83
supernormal stimuli, 102
Suroweicki, James, 154
System 1 vs. System 2 thinking, 232 n, 261
systems
changes to solve problems, 25
as a cycle of continuous improvement, 26 –27
vs. goals, 23 –24
technology