of change are useful in their own way. The problem is the direction of
change.
Many people begin the process of changing their habits by focusing on
what they want to achieve. This leads us to outcome-based habits. The
alternative is to build identity-based habits. With this approach, we start by
focusing on who we wish to become.
OUTCOME-BASED HABITS
IDENTITY-BASED HABITS
FIGURE 4: With outcome-based habits, the focus is on what you want to
achieve. With identity-based habits, the focus is on who you wish to
become.Imagine two people resisting a cigarette. When offered a smoke, the first
person says, “No thanks. I’m trying to quit.” It sounds like a reasonable