Selling Yourself in Confrontation and Media Interviews 111
Here are a few samples of the kind of statements that could be
preceded by, “I’m proud to tell you...” but don’t need those words
spoken because the sentiment is implied.
- “One client (customer) thanked me the other day for....”
- “A resident called to tell me that her life was changed
by....” - “Several patients said their condition was dramatically
improved after....” - “We’ve been in business for more than (X) years and a
lot of our original customers are still coming here for....” - “Members are constantly thanking our staff for....”
There’s got to be a way to tell other people about things you’ve
done that you’re proud of without turning them off or turning
them against you.
Find it.More about media interviews
You may be interviewed for any number of reasons, such as:- You’re an expert in your field.
- Your company researchers have just made a wonderful
discovery. - You were an eyewitness to something newsworthy.
- Your neighbor won the lottery.
- Your colleague was just arrested.
- You support or oppose a controversial move by the city
council, the zoning board, or the school board. - You were the victim of a consumer scam.
- You’re running for office.
- You just happen to “be there” when someone needs an
interviewee.
It’s truly an endless list, and depending on the reason and the
medium (newspaper, magazine, radio, TV), the choice of site may
be obvious. If the reporter is from a newspaper or magazine, the
interview will usually be in your office, your home, a restaurant,
or in the publication’s office.