How To Sell Yourself

188 How to Sell Yourself

• Don’t try to intellectualize everything.


• Don’t spin your wheels or waste time.


• Don’t complicate your text.


• Don’t tell your audience everything you know.


• Don’t hide behind obscure, technical language.


• Don’t show off your brilliance.


• Don’t try to impress the audience.


• Don’t deliver your talk to your script, the lectern, or
  your slides.


• Don’t read words to your audience.


• Don’t distract or be blatant in speech or dress.


• Don’t ignore the audience’s needs, expectations, or
  wants.
  •••
  What your audience needs, expects, and wants is you, so be
  yourself.