Introduction........................................................................................ 7
Chapter 1:
Selling Yourself ................................................................................ 15
Chapter 2:
Selling Your Competence ............................................................... 25
Chapter 3:
Selling Your Likability .................................................................... 37
Chapter 4:
Selling With Confidence ................................................................. 55
Chapter 5:
Selling With the Right Signals ........................................................ 65
Chapter 6:
Selling Yourself As a Speaker ........................................................ 77
Chapter 7:
Selling Yourself in Confrontation and Media Interviews .......... 93
Chapter 8:
Selling Yourself in the Classroom ............................................... 125
Chapter 9:
Selling Your Product ..................................................................... 131
Chapter 10:
Selling Yourself in the Job Interview .......................................... 137
Chapter 11:
Selling Yourself When Testifying ................................................ 149