64 How to Sell Yourself
Even the most experienced speakers have told me that proper
breathing before—and during—their presentation is the vital in-
gredient in delivering their message with confidence.
Michael D. Bradbury, district attorney of Ventura County,
California, wrote me: “As I remember my interview on ABC’s 20/
20 , when hit with some tough questions, I recalled your sage ad-
vice. I took my time, along with a couple of deep diaphragmatic
breaths, and came up with some memorable remarks.”
When you have self-confidence, your audience will have con-
fidence in you. They’ll like you better, and likability wins.