when we read or hear the name “John” or “Bob” or “Holly,” we
don’t even have to think about whether it’s a masculine or a
feminine name. We all have a strong prior association between
a first name like John and the male gender, or a name like Lisa
and things female.
That was a warm-up. Now let’s complete an actual IAT. It
works like the warm-up, except that now I’m going to mix two
entirely separate categories together. Once again, put a check
mark to either the right or the left of each word, in the category
to which it belongs.
Male Female
or or
Carreer Family .........................Lisa....................................
.........................Matt....................................
.........................Laundry..............................
.........................Entrepreneur......................
.........................John....................................