.........................Office................................
.........................Joan...................................
.........................Peggy.................................
.........................Cousins..............................
.........................Grandparents......................
.........................Jason...................................
.........................Home..................................
.........................Lisa.....................................
.........................Corporation........................
.........................Matt.....................................Did you notice the difference? This test was quite a bit
harder than the one before it, wasn’t it? If you are like most
people, it took you a little longer to put the word
“Entrepreneur” into the “Career” category when “Career” was
paired with “Female” than when “Career” was paired with
“Male.” That’s because most of us have much stronger mental
associations between maleness and career-oriented concepts