142 ; and unconscious thinking, 10
Hussein, Saddam, 104
IAT (Implicit Association Test), 77–81, 87 , 97
Imperial Margarine, 161
implicit associations: and car salesmen, 88 –96; and gender, 77 –80; and height, 86–
88 , 96 ; and race, 81–86, 97 , 232 –33; and women/men, 87
Implicit Association Test (IAT), 77–81, 87 , 97
improvisation comedy, 111–17, 119 , 140
Industrial Designers Society of America, 172
information: and Blue Team, 106 , 125 , 136 , 137 , 143 –44; and conscious thinking, 10 ;
and decision making, 12 , 13–14, 108 , 136–40, 142 , 143 ; and Millennium
Challenge, 106 , 136 , 137 , 143 –44
insight, 121–22, 124 , 215
insight problems, 120–21, 124 , 181
intent, 118 , 228 –29
Into the Kill Zone (Klinger), 222 –24
introspection: and experts, 180 –82; and intuition, 122 ; perils of, 117–25, 181 ; and
reactions, 181 –82
intuition: and decision making, 107 , 143 –44; and facial expressions, 214 ; and
introspection, 122 ; intuitive repulsion, 7 , 8 , 11 , 14
investing, 51 –52
involuntary expressive system, 210
Iyengar, Sheena, 64–66, 142 –43
Jackson, Jesse, 199
Jackson, Michael, 166
Jack: Straight from the Gut (Welch), 52
jam choices, 142–43, 180 –81