Munich Philharmonic Orchestra, 245–48, 252
Murphy, Richard, 190 , 192 , 194 , 196 , 242 , 244
music: classical music, 245 –54; and experts, 149–51, 167 , 187 , 246 , 249 , 250 –51; and
market research, 151–53, 154 , 155 , 166–67, 176 , 179 , 188 ; and professional
auditions, 245–50, 254
Music Research, 152
Napoleon, 44 , 106
National Symphony Orchestra, 251 –52
negative sentiment override, 29 –30
New Coke, 157–58, 163 , 165
New Sacred Cow (Kenna), 187
New York Police Department, 190 –91
nonverbal cues, 214–15, 217
Nosek, Brian, 77
office chairs, 167 –76
one–officer squad cars, 233 –34
On Killing (Grossman), 225
Operational Net Assessment, 105 , 109 , 118 , 125
Operation Desert Storm, 104
orchestra auditions, 245 –46
Ortiz, George, 14 –15
Oskamp, Stuart, 139 –40
Papua New Guinea, 200
patterns: of marriages, 26–27, 29 , 30 –31; and thin–slicing, 23 , 141 , 142
Patton, George, 44
Payne, Keith, 232 –33
Pentagon, 102–3, 104 , 105 , 135 , 146