252 ; dangers of, 76 ; and editing, 142 ; as educated and controlled, 15 –16; and
experts, 183 ; and frugality, 143 ; and market research, 155 ; power of, 233 , 241 ;
and speed–dating, 63 , 64 ; and unconscious, 50 , 51 , 52
Soros, George, 51 –52
Sorrell Ridge jam, 180 , 181
Soundview neighborhood, 189 –90
Sources of Power (Klein), 107
South Fore tribe, 200
specific affect (SPAFF), 21 , 23 , 24
speed–dating, 61 –66
Splash (film), 45 , 46
split–second syndrome, 237
spontaneity: and decision making, 16 , 140 ; and implicit associations, 85 ; structure
of, 111 –17
Springsteen, Bruce, 197
Steele, Claude, 56 , 57 –58
stereotypes, 233
storytelling problem, 69 –71
Stout, Roy, 157
Strangers to Ourselves (Wilson), 12
Strasser, Otto, 246 –47
strawberry jam, 180 –82
stress: and contempt, 33 ; and decision making, 12 , 14 , 16 ; and gambling game
experiment, 9 , 10 ; and implicit associations, 233 ; and mind reading, 229 , 239 –41;
and performance level, 225–26, 237 , 238 ; and police, 237 , 242 –43; and rapid
cognition, 114 ; and shooting a gun, 222 , 224 –25; and thin–slicing, 23
stress inoculation, 238
stress responses, 9 , 10
stroke victims, 239
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(Rick Simeone)
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