Social Research Methods: Qualitative and Quantitative Approaches

Face Validity

Content Validity

Criterion Validity

Construct Validity

Construct

Predictive Concurrent

Convergent Discriminant

Future Behavior Similar Results

Construct?

Measure

Construct

Construct Opposing Construct

Measure

Existing Measure

Scientific Community

Measure

???

Multiple Measures

? Similar Results

Measures

? Different Results

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FIGURE 5 Types of Validity