Social Research Methods: Qualitative and Quantitative Approaches

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THEORY AND RESEARCH

The connection between a person’s musical taste
and his or her smoking behavior outlined in the
preceding box may be unexpected, but it illustrates
the power of theory and its influence on research.
Theory helps us to understand the complexities of
social life. It not only explains why people do what
they do but also offers us insights and suggests
directions for inquiry. As the theory of cultural taste
that led Pampel to ask new questions and reexam-
ine smoking behavior illustrated, a theory can pro-
vide concepts with which we can explore and think
about the social world in novel ways. It also shows
how different theories provide competing ways to
explain events.
Many beginning students fear theory. They feel
it is a maze of obscure jargon and many abstractions
that are irrelevant to daily life. I hope you come to
see that theory is not only useful but also vital for
comprehending the social world around you. The-
ory does many things: It clarifies thinking, extends
understanding, deepens discussion, and enriches
analysis. It has a critical role in advancing knowl-
edge and in organizing the way that we conduct
research. This chapter is an elementary introduction
to social theory.
My students share their anxieties and confu-
sion over social theory with me. One source of con-
fusion is that few understand what social theory
really involves. It does not help that theoryhas mul-
tiple meanings and takes several forms. Even pro-
fessionals debate the meaning of theory and have
given it several meanings.



  1. A theoryis a logically connected set of general
    propositions that establishes a connection
    between two or more variables.

  2. A theoryis an explanation of a specific social
    phenomenon that identifies a set of causally
    relevant factors or conditions.

  3. A theoryprovides insights into the real mean-
    ing of a social phenomenon by offering an illu-
    minating interpretation and by telling us “what
    it is all about.”

  4. A theoryis what a famous social thinker really
    meant.
    5. A theoryis an entire worldview, or a way of
    seeing, interpreting, and understanding events
    in the world.
    6. A theoryis a criticism based on a political-
    moral viewpoint; it presents and stands for a set
    of beliefs-values from which it critiques the
    position and arguments of opponents.
    7. A theoryis a philosophical commentary on key
    questions or issues about core issues of how we
    develop knowledge about the social world (e.g.,
    how we really construct a sense of social reality).
    Source:Gabriel Abend, The Meaning of ‘Theory,’
    Sociological Theory, Volume 26 Issue 2, May 28,
    2008, pages 173–199.


A source of confusion regarding theory is that
most of us encounter and use similar-looking but
nontheory explanations in daily life. Theories are
explanations but not the only source of explana-
tions. Explanations offer ideas for making sense of
things and tell us what is important, why people do
what they do, and how events in the world fit
together. We can hear explanations in conversations
with friends, on television shows, from politicians
and business leaders, in newspaper reports, and even
via films. They are explanations but fall short of
ones offered by social theory.
Many people become anxious when encoun-
tering unfamiliar abstract ideas. We all recognize
that the world has both concrete events and physi-
cal objects that we can touch and see (e.g., holding
this book) as well as abstract ideas that reside in our
minds (e.g., the meaning of freedom and justice).
When we encounter many unfamiliar abstract ideas
and the ideas are poorly defined, whether intention-
ally or not, we quickly experience anxiety and frus-
tration. Social theory consists of interconnected
abstract ideas. Some of the ideas are linked only
loosely to the observable world or familiar ideas.
Until we learn a theory’s ideas and see their con-
nections, it is no surprise that discussing abstract
ideas can make us feel uncomfortable.
A last source of confusion relates directly to
doing research. A few of us as researchers fail to
make theory explicit and easy to see. Although it
takes a little more time and effort, when a study’s
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