Social Research Methods: Qualitative and Quantitative Approaches

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THEORY AND RESEARCH

To show causality, an association does not have
to be perfect (i.e., every time one variable is present,
the other is also). In the example involving exam
grades and days of the week, there is an association if
on ten Fridays I got seven As, two Bs, and one C,
whereas my exam grades on ten Mondays were six
Ds, two Cs, and two Bs. An association exists, but the
days of the week and the exam grades are not perfectly
associated. The race and income-level association
shown in Figure 2 is also an imperfect association.
3.Eliminating alternativesmeans that we must
show that the effect is due to the causal variable, not
to something else. It is also called no spuriousness
because an apparent causal relationship that is actu-
ally due to an alternative but unrecognized cause is
called a spurious relationship. While we can observe
temporal order and associations, we cannot empiri-
cally eliminate all logical alternatives. Eliminating
possible alternatives is an ideal. This means we can
demonstrate this only indirectly or rule out the more
obvious alternative explanations. In an experiment,

we build controls into the study design itself to elim-
inate alternative causes and isolate the experimental
situation from the influence of all variables except
the main causal variable. Nonexperimental research
eliminates alternatives by identifying possible alter-
native causes and measuring them. This is common
in survey research. Once we measure potential alter-
natives, we use statistical techniques to learn whether
the causal variable or something else operates on the
effect variable.
4.Specifying the mechanism in a causal rela-
tionshipmeans that when we create a causal expla-
nation, we must have more than two variables that
are correlated, which is “a satisfactory explanation
requires that we also specify the social ‘cogs and
wheels’” (Hedstrom and Swedberg, 1998:7). We go
beyond saying that an independent and dependent
variable are linked, as if the connection were through
a “black box” of unknown processes. A full causal
explanation identifies a causal relationship and
specifies a causal mechanism.
Let us say we find a strong association between
a person’s social class and her health. We may state
our “theory” as high-class people live longer and
get sick less often than low-class people. However,
it is not enough to say that a person’s social class
causes health outcomes. We must also explain why

Causal mechanism The part of a causal explanation
that specifies the process by which the primary inde-
pendent variable(s) influence the primary dependent
variable(s).

Lower Income Upper Income

FIGURE 2 Association of Income and Race

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