CHAPTER 3 | GETTING PROJECTS CREATIVELY UNDER WAY: THE FIVE PHASES OF PLANNINGThe most popular of these techniques is called mind-
mapping, a name coined by Tony Buzan, a British researcher in
brain functioning, to label this process of brainstorming ideas onto a
graphic format. In mind-mapping, the core idea is presented in the
center, with associated ideas growing out in a somewhat free-form
fashion around it. For instance, if I found out that I had to move my
office, I might think about computers, changing my business cards,
all the connections I'd have to change, new furniture, moving the
phones, purging and packing, and so on. If I captured these thoughts
graphically it might start to look something like this: