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FIVE E
SSENTIAL T
IPS

7

Five Essential Tips

This chapter pulls together the three basic things

you’ve simply got to get right if you are going to

make effective use of the Social Web in business,

along with two behaviors to avoid (and what to

do instead). The chapter concludes with a set of

best practices that will help guide the implementa-

tion of a social media program throughout your

organization.

Chapter Contents

Three Things to Do (and Why)

What Not to Do (and What to Do Instead).................... ■

Best Practices in Social Business