Social Media Marketing

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Figure 8.5 Eighties Night at JetBlue’s T5

Structured “suggestion boxes” built around an open, visible process provide

a very doable way of connecting your business to your customers. Yes, you need to

participate: But at the same time, you don’t have to give up control, and you certainly

don’t have to do everything that is suggested, even if it is a popular idea. What is

required is participation, some feedback, and a reasonable degree of incorporation of

what is offered by participants in the ideation process into your business, organization,

or delivery channel. A different way to approach your customers? Yes. Impossible to

implement? Hardly.