Social Media Marketing

304

c h a p t e r

11

: THE SOCIAL GRAPH

■

Figure 11.7 2020 Social’s LinkedIn Landing Page

As another example of a practical business and organizational planning tool

that leverages the social graph, Tungle.me—a shared meeting planning tool—wrapped

its meetings organizer into the social graph of its users. Tungle added a publicly search-

able directory that makes it easier for people to fi nd each other: Rather than relying on

two people with an existing need to schedule a meeting (and hence, giving rise to the

need for use of the Tungle service between them), the Tungle Directory now opens up

the service for use in quickly seeing who might be available for a meeting or other get-

together.

Mapping Social Networks: LinkedIn and Gephi

LinkedIn Chief Scientist DJ Patil walks through his own LinkedIn profile using Gephi, a visual

analysis tool that you can use to look at the connection patterns and other structural details

within social networks. You can follow DJ Patil on Twitter (@dpatil) and watch his video presen-

tation here:

http://gephi.org/2010/dj-patil-explaining-linkedin-social-graph-

visualizations/

Mapping Social Networks: LinkedIn and Gephi

LinkedIn Chief Scientist DJ Patil walks through his own LinkedIn profile using Gephi, a visual

analysis tool that you can use to look at the connection patterns and other structural details

within social networks. You can follow DJ Patil on Twitter (@dpatil) and watch his video presen-

tation here:

http://gephi.org/2010/dj-patil-explaining-linkedin-social-graph-

visualizations/