(^329) ■
SOCIAL APPLICATIONS DRIVE ENGAGEMENT
What else can you with YouTube? A lot, as it turns out. Conduct interviews
with customers and employees, and then post them: In Chapter 3, “Build a Social
Business,” Freescale’s use of YouTube for employment videos and product announce-
ments was noted. You can show customers using your products, offer testimonials, and
provide coverage of your own presentations as a part of your outreach and thought
leadership efforts. Figure 12.3 shows a video of a presentation with Intuit CEO Brad
Smith, as he talks about what Intuit has learned as it embraces social technology as a
business. You can fi nd the video on YouTube by searching for its title, “User Generated
Unemployment at Intuit.” This video is defi nitely worth watching: Brad describes his
fi rm’s coming to grips with some of the very challenges that any organization imple-
menting social technology is likely to face.
34 Ways to Use YouTube for Business
B2B social media professional Meryl Evans (no relation) offers this list of some of the many ways
that YouTube can be used as a part of a social media program in business.
http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/Figure 12.3 Intuit CEO Brad Smith’s Interview on YouTube
34 Ways to Use YouTube for Business
B2B social media professional Meryl Evans (no relation) offers this list of some of the many ways
that YouTube can be used as a part of a social media program in business.
http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/