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a p p e n d i xB :ONLINE REFERENCES■Thought Leaders and Best Practices
The following people—listed alphabetically—are noted within the book and are col-
lected here to provide a convenient reference to their ongoing work and thinking. Take
the time to check them out: Consider following them on Twitter and subscribing to
their blogs and podcasts.Susan Abbott
President and senior consultant and researcher at Abbott Research, Susan helps clients
discover insights and develop response strategies that support their business. You can
follow Susan on Twitter (@SusanAbbott) and read her blog here:
http://www.customercrossroads.com/customercrossroads/Glenn Assheton-Smith
Glenn describes himself as “very curious.” That alone makes his work worth reading:
He has an excellent set of blog posts on applying social media to business. You can
follow Glenn on Twitter (@GlennAssh) and do read the set of posts he has created, begin-
ning here:
http://glennas.wordpress.com/2009/11/12/defining-requirements-for-social-
web-site-design-part-1-overview/Rohit Bhargava
Rohit is a founding member of Ogilvy’s 360 Digital Influence and the author of
Personality Not Included (McGraw-Hill, 2008). Rohit blogs actively and also teaches
marketing at Georgetown University. You can follow Rohit on Twitter ( @ rohitbhargava)
and read his blog here:
http://rohitbhargava.typepad.com/Jeanne Bliss
Author Jeanne Bliss (I Love You More Than My Dog, Portfolio Hardcover, 2009) is
passionate about the processes that create amazing customer experiences. You can fol-
low Jeanne on Twitter (@jeannebliss) and read more about Jeanne and her work here:
http://customerbliss.com/Krishna De
Dublin, Ireland based Krishna De blogs about social media and its application in busi-
ness. You can follow Krishna on Twitter (@krishnade) and read more about Krishna and
her work here:
http://www.krishnade.com/blog/