Social Media Marketing

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REVIEW AND H
ANDS
-O
N

Hands-On: Apply What You’ve Learned

Apply what you’ve learned in this chapter through the following exercises:

1. Define your ideal Social CRM platform: What are your business objectives,
   and who are you looking to create relationships with? How would your cur-
   rent customers fit into this, and how might they participate in your business or
   organization?


2. Integrate step 1 into your current CRM and product design programs. Who will
   participate in the various initiatives that define your plan? What is the role that
   you see customers playing?


3. Identify the key stakeholders in the departments you will need to work with
   in order to address and resolve the broad types of issues you are likely to
   encounter.