Answer:- Creative thinking can give an organization a competitive advantage
- Creativity enhances and adds meaning to routine jobs
Ask participants what the difference is between creativity and innovation.
After you get a few responses, share the following definitions on the
flipchart:
Creativity is a process used to generate something new and
potentially useful, without being directly shown or taught. Creativity is a process that creates order out of chaos.
Innovation is the product or concept resulting from a creative idea.Step 3: Then show the FISH film as a case study of a company with a creative
vision. Ask viewers to write down the steps the company took to achieve
their vision.
Ask, “What barriers do you see that leaders in your company erect
that might prevent creativity from taking place?” Discuss this in pairs
and have each pair put 3 to 4 brief responses on poster paper. Post and
discuss as a group.
Step 4: Ask participants, “What does the process of creativity look like?” Ask
them to think about an innovation they came up with. Distribute
Handout 46.1, My Own Creative Process,and allow time for completion.
Step 5: Give each person seven white index cards. Tell them that they are to
design the steps that they think are involved in a creative process,
writing only one step on each card.
In groups of three, have participants compare notes and come to
some consensus about what the steps should be.
Step 6: Ask participants if they know the difference between linear thinking and
lateral thinking. Explain the difference, using these ideas:
The brain is not a creative mechanism. Its purpose is to organize
information and sort “like” bits of knowledge.
Bits of information that we cannot connect to what we already know
get lost.
Linear thinking is a step-by-step process. First we do this,second we
do that.Where do we find examples of linear thinking?BRING OUT THEIR BEST!^279