HANDOUT 46.2© 2005 AMACOM, A DIVISION OF AMERICAN MANAGEMENT ASSOCIATION.
This handout is available in PDF form at http://www.amacombooks.org/leadershipact.Elements of Creativity
To think creatively, we need to be able to do these seven things with our
ideas:
S = Substitute
C = Combine
A = Adapt
M = Modify or magnify
P = Put to another use
E = Eliminate
R = Rearrange or reverseFor example, the person who created the idea of producing an electronic
device that combined a television and a VCR was putting two good ideas
together to create another (combining).
Think of an example of each of the concepts contained in the SCAMPER
mnemonic.
Substitute:
Combine:
Adapt:
Modify:
Put to another use:
Eliminate:
Rearrange: