Fraser, Scott, 72–74
fraternal societies, initiation ceremonies of, 86–90, 92, 93
freedom:
autonomy and, 247
scarcity and, 245–251, 291n
Freeman, Jonathan, 72–74, 94–96, 284n
free samples, 27–29
Frenzer and Davis, 168
Fromkin, Howard, 255
fund-raising, food and, 193
Future Shock (Toffler), 275
gas prices, consistency and, 110–111
General Foods, 80
Genovese, Catherine, 129–132
Georgia, University of, 194–195
Gerard, Harold, 82–83
gifts, see favors, gifts, and aid
Girard, Joe, 170, 174–175
Goethe, Johann von, 145
Good Cop/Bad Cop, 186–187
Gorbachev, Mikhail, 259–260
Gouldner, Alvin, 18, 282n
Graham, Billy, 117, 285n
Green, Donna, 250
Greenwald, Anthony, 68
greeting cards:
liking and, 174–175
from strangers, 17, 282n
Gregory, Bob, 189
Griffin, Merv, 204
Grush, Joseph, 288n
Guardians, 121, 123
Gulban, Daniel, 242–243
gun law, psychological reactance and, 249, 250
Guyana, mass suicide in, 29–30, 152–156
halo effects, 171–172
Happy Days (TV show), 41
250 / Influence