figure 5.3
A Movement Along the Demand
Curve Versus a Shift of the
Demand Curve
The rise in the quantity demanded when going
from pointAto pointBreflects a movement along
the demand curve: it is the result of a fall in the
price of the good. The rise in the quantity de-
manded when going from pointAto pointC
reflects a change in demand: this shift to the right
is the result of a rise in the quantity demanded at
any given price.0 7 8.1 9.7 10 13 15 17
Quantity of coffee beans
(billions of pounds)$2.00
1.751.50
1.251.00
0.750.50Price of
coffee beans
(per pound)D 1 D 2ACBA shift of the
demand curve......isnotthe
same thing as
a movement along
the demand curve.figure 6.3
Movement Along the
Supply Curve Versus
Shift of the Supply Curve
The increase in quantity supplied when
going from pointAto pointBreflects a
movement along the supply curve: it is
the result of a rise in the price of the
good. The increase in quantity supplied
when going from pointAto pointCre-
flects a change in supply: this shift to
the right is the result of an increase in
the quantity supplied at any given price.0 7 10 11.2 12 15 17
Quantity of coffee beans
(billions of pounds)$2.001.75
1.501.251.000.750.50Price of
coffee beans
(per pound)
A movement
along the supply
curve...S 1 S 2A
CB...isnotthe
same thing as
a shift of the
supply curve.Clearly labeled graphs help to explain complex ideas
Figure 5.3 shows the
difference between
movementalong the
demand curve and a
shiftin demand,
providing a clear
presentation of a
difficult topic.Figure 6.3 in the following
module illustrates the same
concept for the supply curveColor is used consistently
to distinguish between
demand (blue) and supply
(red) curves.PREFACE xxix