Using a profile to promote your business
Oftentimes people avoid the hassle and promote their business using a
Facebook profile. It is not recommended. If you do so, you will not be able to
analyze the results. Facebook profiles do not use any tracking tools; hence all
the efforts will go to waste. Without the analytics and engagement status in
your information toolbox, you will not be able to develop the right strategy.
Secondly, sending a friend request as a business is considered creepy. This is
different compared to like a page. When you send a friend request, it is just
like asking the user to share personal data. It is a violation of social
boundaries. Lastly, it is also against the Facebook's Terms of Service. What's
the point of investing resources when the profile will be deleted anyway?