Optimizing Ads Too Often
Majority of the advertisers on Facebook consistently turn up the knobs of the
ads believing that altering the budget, bids and the targets will lead to quicker
progress. In reality, optimization resets the ad rank and positions it at the start
of the learning stage.
Similarly, having more does not automatically increase your chances to win.
Every ad set must reach at least 50 conversations weekly. If you waste the
budget on multiple ads, then you will not have one strong ad to reach the
goal. You will have to depend on bigger audience pools and lookalike
audiences. Find your winners using a 3-step funnel of awareness,
consideration, and conversion. Then invest in that.