Copy and Pasting Competitor’s Strategy
Some Facebook marketers are lazy to the point where they would look at
their competitor and simply imitate the ad structure. Even if they make slight
alterations, chances are they will end up failing. Wondering why that is? It is
because your rival will initially expend a huge amount of resources to
optimize their marketing efforts. However, copying them won’t give you a
competitive advantage.
Behind the scenes and the analysis behind a strategy is as important as the ad
itself. When you copy the ad, you will not be aware of what you are doing
exactly. You may not be aware of the segment that delivers results. It is quite
possible that you say the wrong things at the right time, or you may even
address the right people with the wrong things — end result: failure.