Developing Ads with Facebook Ads Manager
Navigate to the Ad Manager using Facebook
Head to Facebook and log on your business account. Then, head to the
Facebook ad manager using this link. You can manage your Instagram ads
using the Facebook ads interface.
Determine Your Ad Goals
Here, you have to pick a goal for your ad campaign. The goals or objectives
you can choose from are explicitly stated. However, there are only a few
objectives you can choose from when using Instagram ads, which we will be
looking into below.
The Different Objectives on Instagram Ads
Instagram offers only eight (8) objectives in their Ads manager. This is in
contrast to Facebook, that has 11 objectives available on their Ads manager.
To create an ad on Instagram, the following are the objectives available to
you:
Brand awareness
Reach
Traffic
Engagement
App installs
Lead generation
Conversion
Video viewsWhile many of these objectives are very easy to use and straightforward, a
few require additional steps and processes before your ad can run live. The
simple objectives only need you to select the objective after which you create
your ads instantly.
Below is a breakdown of the various objectives and how they can be used:
Brand awareness: This objective aid you in creating awareness for your
business. Here, your ad will be displayed to your target audience and users