Chapter 5. Ads Types
Single Image Ads
This ad type is the one that is the most commonly used ad on both Facebook
and Instagram advertising.
The ad is relatively simple and entails image, copy (what you want to say
about the product or service you’re selling), and a button for a call-to-action.
The size of the photo you upload will cause the size of the image you will use
for the Instagram ad to vary.
This type of ad can be used for advertising offers of all kinds. There are many
varied types of offers and images within the format of the Single Image ad.
Additionally, when you do promote a blog or other content types, you will
also use the Single Image Ad Plan. (Karlson, Karola, 2018)
Specs for Single Image Ads
Caption - maximum of 125 characters
Type of Media – image
Picture Size – 1080 x 1080 pixels OR 1200 x 628 pixels (the Facebook ad
image that is their typical ad size.)
File size – maximum 30 MB
Format for images - .jpg or .png