Set Visual Rules for Your Content
It might seem odd to plan how your posts appear on social media, especially
if your business does not have anything to do with the creative, interior
design, advertising, or fashion industry. But this is the reality of marketing
for businesses using social media, especially Instagram. Instagram having an
emphasis on visual content would naturally have users looking for pictures
and videos with good aesthetics. It also gives your posts uniformity so your
audience can easily associate its appearance with your brand. Ultimately, you
want your audience to know that your brand posted it without them having to
look at the identity of who posted it.
Create a consistent “look”
The first consideration you must take in this is deciding how you want your
brand’s feed to look like. You will see from browsing popular Instagram
business accounts that their posts have a consistent pattern. You can achieve
the same thing by taking photos and videos with similar colors, patterns,
lighting, textures, and mood.
If your brand has a logo, you can keep it consistent by using the same colors
on the digital art and background you will use for overlaying texts. You can
also insert the logo itself to stamp your ownership for the image or video.
If your brand is centered around your identity, you can use your image as the
constant element for your content. This is what personal coaches, thought
leaders, and authors usually implement on their feed.
Keep a consistent editing style
This is the easiest way to make your feed have a cohesive look. You just have
to use the same filter for every photo you post. This also applies to the editing
style you will apply when touching up your photos. Keep the levels on your
contrast, brightness, and temperature consistent. You can write these settings
on a document file to have a guide in your future edits.
If you are using graphics on your photos (logos and text), keep the
typography, style, and color theme consistent for other illustrations you
would add to your images. You can also make the placing of these graphics
to improve the uniformity on your posts.
Videos are just as important for Instagram. So, the rules you use for photos