Chapter 7. Tips for Making Great Instagram
Picture and Video Posts
How to Create the Perfect Pictures for Your Instagram
Business Page
There are millions of pictures and videos being shared on Instagram every
day. So, with this being said, how can you stand out and attract users to
engage in your post?
The answer? Perfect content!
But in laymen’s terms, what is perfect content? As a business, you need to
portray your company as something organized, well-made, and well-thought-
of. This can reflect on the pictures and videos you upload, so you have to
make sure that your content has good composition, great colors, and tones,
and is well-lit. Your choice of filter and effects play a huge part too!
Tips to Creating the Perfect Picture
- Get Good Lighting
Making sure that you’re getting good light is one of the key ingredients of
creating the perfect photo for your Instagram business. No matter what kind
of picture you are trying to capture, there’s no amount of filter that can rescue
a poor-lit picture.
As much as possible, use natural light as your source. So, if you are planning
to take pictures outdoors, early morning or late afternoon photoshoots would
be the ideal time. These times of the day are when you can get some of the
beautiful outputs under natural lights.
2. Use Strong Colors and ShapesNothing can beat a photo with defined colors and shapes as these
characteristics can truly make your photos stand out. It’s best to choose and
focus on an element that will appear large within your frame. By doing this,
you will be able to draw your audiences’ attention to your content.
Expressing emotion through your photos is also one of the best practices. If
you’re new to photography, capturing emotions through pictures may take
time. But as you do it more often and you keep practicing, it will start coming