Social Media Marketing_ 7 books - Charles Edwards

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be any more wrong. The truth is, no matter how expensive your gears are, if
you don’t have good eyes for photography, your photos wouldn’t be as great.
Similarly, you don’t have to own expensive cameras just to take high-quality
photos.


To be able to get professional-looking pictures, it’s important to train your
eyes accordingly. Instead of taking thousands of pictures to get one perfect
shot, take your time and learn how to get the best angles and compositions
without the use of a lens. Before pressing the shutter, take pictures with your
eyes first. By taking your time to observe what you may capture, you will
have better ideas of how you can take the perfect pictures.


6. Use the “Less is More” Ideology

For beginners, one of the biggest mistakes they do when editing pictures for
their business is over-editing them. And then most of the time, they just end
up being so unappealing. To enhance your pictures, a little editing is enough.
Keep in mind that you are editing photos to make your products look as it
was taken by a professional photographer, you’re not taking it to make it as if
it was a part of a fiction movie. On top of it, if you are selling products, you
don’t want to make your products look different from what it looks like in
real life or your customer will get disappointed.


What you want is to apply just some basic editing, which includes
adjustments with the brightness, contrast, shadows, highlights, and
temperature. What you have to be careful of is adjusting the saturation as it
can drastically change the output of the photo.


Again, keep it simple and don’t go over the top. Although these are just basic
editing, going over the top with these adjustments can decrease the overall
quality of the pictures. You don’t want to lose its natural look. Always
compare the edited output to the original pictures so you can easily tell
whether or not you went overboard, or you just did it right.


7. Consider Effects or Filters

The beauty of smartphone photo editing tools is that they come with preset
filters that you can use with all pictures in order for them to have the same
theme or aesthetics. Furthermore, it allows you to create very attractive
photos without needing to be an expert.

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