Chapter 9. Targeting
To reach your target audience, you have to know who they are. And to know
who they are, you have to think about their age, their location, their
relationship status, their agenda, the personality, their interest, their
education, and their career. You need to ask yourself what do your audience
want and how you will give it to them. You need to ask yourself what they
need and if you can provide that thing. You need to ask yourself which
problem they have and if you can solve that problem. You need to ask
yourself what their dreams are, and can you help them to achieve those
dreams. How will they be entertained, and can you entertain them? Most
importantly, how are they going to follow you? You need to know what your
target audience’s biggest motivations are.
The biggest shift in moving from having a typical account to having an
account that will generate revenue from for you is to shift your perspective
from being self-centered to being audience centered. First of all, you need to
answer these above questions even though you will realize some of the
questions require more specific answers than others. For instance, you might
not want to target only one gender, but at least you have thought about it and
you have explained why you don't want to target only one gender.
The point of all this is for you to be as intentional as possible about your
target audience. You need to constantly ask yourself, why don't I know my
target audience. If you don't know your target audience, then you need to
think Deeply. You can create some imaginary people that you think would be
your perfect followers. Give them some backstories. Give them a hair color.
Give them names. Give them different names. Have a solid visual perception
of the people that you are creating your content for. You might even find out
that your target audience is very similar to you. If that's what you found out,
then that is great because you already know yourself better than everyone
else. You need to think about all your dreams and visions and all the answers
to the questions that you mentioned above. And how to target your target
audience.
You should think about the Instagram account that you enjoy looking at the
most and ask yourself what do I like about this Instagram account and why
do I even like it in the first place? Why or ask yourself why don't I like this