uncomplicated. It acts on actionable and simple words. Words that are
actionable are “try, purchase, get, start, register, learn, read, and save”.
An example of this is “Buy one pair and get the second at half off.” The
response may be even greater if you add urgency to your copy by stating the
offer is limited. Some wording could be “Offer extended one extra day to 12
midnight tonight” or “Today only, 75% on all items.” (Karlson, Karola,
2018)
Highlight the Benefit
Most customers, it may not be how it looks, but what they’re going, derive
from buying and using the product.
The ad image shows people how your product looks, and that's the copy that
communicates the product and its tremendous benefits.
Advertising Costs on Instagram
Saving the best for last. So, how much does it cost placing ads on Instagram?
What is the click or conversion cost and how does it affect my ROI (Rate of
Investment)?
The simple answer to the question is the CPC (cost per click) on Instagram is
approximately $0.70 to $1.00. In the more competitive industries, like
apparel, the cost for ads can go as high per click as $3.00. There are ways to
keep your costs low. (Karlson, Karola, 2018)
CPC Rates
However, it’s not that simple. Different demographics garner higher CPC
rates. The age groups of 18-24 and 35-44 are the most valuable when it
comes to marketing on Instagram. Additionally, the ad costs for brands on
Facebook are higher when brands target women. On Instagram, the male
presence is not as strong as females, so you won’t see as many clicks from
men. (Karlson, Karola, 2018)
ROI Rates
However, on ROI (rate of return) ads on Instagram have the highest rate of
engagement of all the digital ad positionings. What this means is that
sometimes you pay a bit more for the click or 1,000 impressions and still be a
winner.
Research has shown that users who are on Instagram are inclined to spend