Creating a Story Ad
You can either choose to start creating your Story Ad using either an existing
ad campaign or even a new one if you prefer. Don’t forget to select a clear
marketing objective beforehand. Once you’ve done then, you can begin by
first naming your ad set (similar to what you could do when you create your
Facebook Ad). After that, you would work on refining your audience,
selecting a budget and choosing your targeting options. See? That wasn’t so
bad, was it? It’s actually pretty simple to create an engaging Story Ad once
you’ve got the hang of the process, it’s just a matter of familiarizing yourself
with the tools and features after a couple of practice sessions.
Now, the only snag here would again, be the fact that you can’t run these
stories together with any other ad placements. In fact, you’ll probably need to
make a couple of granular adjustments. For example, if you were thinking of
running a single image ad campaign, you might have to upload the images
separately to your Instagram Stories and your Facebook news feed. Facebook
will let you know if this needs to be done.