Understanding Instagram Insights
This is Instagram’s native analytics tool. It helps provide marketers with data
on their followers, including details about the demographics of these
followers, what actions they have taken, as well as how well a piece of
content is performing on the social media site. With the information on hand,
marketers will be able to measure campaign performance, compare content to
see what’s working and what isn’t, and to keep tabs on how individual posts
are performing.
The Insights feature is only available if you have an Instagram Business
account, which is why it is recommended that you get one if you’re using this
platform to promote your brand. You’ll instantly gain access to Insights the
minute you switch to a business profile, and you won’t be able to view any
sort of data at all if your profile remains personal. On the Instagram app, you
will find the Insights data located at three different sections. If you want to
access Insights directly from your profile page, what you would need to do is
look at the upper-right hand corner of your mobile phone screen, and then tap
the bar graph icon at the top.
The main Insights home page will provide you with a summary overview of
the data from the content which you have posted over the past seven days.
You will be able to view details such as how many followers you gained over
the past seven days, and how much engagement you received per post during
that same period.
Insights is an extremely useful feature because it enables you to see important
details, including:
· The behavior of your followers
· Gender
· Age
· Where your followers are located
· The number of times they are online in a day
· Filter your content according to metric, timeframe, and type of
content