Chapter 1. Why You Should Be Marketing on
YouTube
To make the right decision and have a positive influence on your business, it
is worth taking a look at some of the benefits of marketing your business on
YouTube. Far from what the numbers tell us about YouTube, there are other
advantages that your business would gain by using it.
YouTube is Free
One of the most interesting facts about YouTube is that it is a free platform.
You need not pay for anything as you market your brand. This is a benefit
that you wouldn’t want to pass on. If you have been using conventional
methods to market your business, then you must be aware of how costly it
can get. Marketing is never cheap. Getting people to fall in love with your
brand might take years. Big market players understand the importance of
marketing. As such, they would do anything just to ensure that they take
advantage of free marketing platforms such as YouTube.
The process of creating your business channel won’t take a lot of time. You
only need to create a Google account, and in minutes you can have your
business channel up and running. However, there are a few things here and
there that you will need. For example, you will need a good camera for video
creation. Also, there are video editing tools that you will need. These tools
will guarantee that you upload quality videos.
You will also have to spend money on making sure that quality content is
posted to your business page. Yes, YouTube is free. Nonetheless, it doesn’t
mean that you will not be spending anything completely. If possible, you
have to find an expert to help you in creating highly engaging content. This is
one thing that should be made clear in your mind.
YouTube Is Constantly Growing
Just like any other social media page, YouTube is constantly growing. This
growth is influenced by the fact that people accessing the internet also grow
on a daily basis. As people move from conventional ways of doing this, the
world of the internet also grows. Therefore, there is a possibility that there
would be more people accessing YouTube the following year.
Consider the common problems that you face when using products or relying