Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Lighting


Lighting is important in creating high-quality videos. This is something that
many creators take for granted. Lighting is more than just making sure
viewers see your subject, it also creates the tone and mood of the video.


Different kinds of lighting setups and techniques can influence how your
video would be perceived by the viewers. If you want your viewers to feel a
certain way when they watch your videos, lighting can help give tonal cues
that will match the message that you’re trying to convey.


Lighting can also be used to guide your viewers where to look. It can
naturally draw their eyes on the specific part of the video you want them to
focus on. High contrast images can make objects in your videos stand out.
Although you can make adjustments in post-production, it will save you a
great deal of time and grief if you start with proper lighting. With great
lighting, your videos will look professional and pleasing to the eyes.


Here are the most common lighting setups that can make your videos a whole
lot better.



  • Two-point lighting system. This uses two light sources at opposite ends.
    The first light source is the “key light” which provides the primary lighting to
    the subject. The second light called “fill light” balances out the shadows.

  • Three-point lighting system. In addition to the key light and the fill
    light, this setup uses a backlight that splits the subject and the background.

  • Natural light. There’s nothing better than natural light coming from the
    sun. You can record outdoors at certain times of the day when the light is at
    its brightest. Alternatively, you can record near a window so you can take
    advantage of natural light coming in. The downside to this is that it’s a little
    trickier to control, but it can be done.

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