Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Writing Great Descriptions


It's vital to place a description on your videos so as to assist people find your
own videos. But just allow it to be certain that you leverage key words and
hashtags. Your movie's name and description need to have the content which
informs people what is going to expect to see if they will see your movie.
Adding a backlink to your site from the description is also a wise idea to get
off people to YouTube and on your site.


Just like your channel description, your video description must be
optimized as well. YouTube will factor in the description in the ranking
algorithm. If you write your description with search engine optimization in
mind, your video will have a better chance of being discovered.


Follow these simple rules of thumb:


Should be at least 150 words.
Include the target keywords
Focus on the first two sentences. Only the first two sentences will
appear below your video; the rest of the description will only appear
when viewers click on “Show More”.
Include your call-to-action pitch. If you are asking people to sign up
or join something, you have to provide the link to the website.
Include the affiliate links if you’re doing product reviews.
Include links to your website and social media.
Don’t use misleading or clickbaity titles. Misrepresenting the
content of our video will turn your viewers away and avoid your
videos like a plague.
Deliver what you promise.
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