length videos. Absolute retention is how long you keep your viewers engaged
on your specific video and whether there any points in the video that keep
them engaged longer than normal.
Keywords – This factor includes the length of the description, using the exact
match of the keyword phrase, the keyword in the title, description and tags,
and also having some secondary similar keywords sprinkled in there.
Channel – The channel name, number of subscribers, total number of videos,
age of the channel, and the SEO in the channel description and tags all play a
role in how well your video ranks.
Backlinks – These are links from other sites that point toward your video or
channel. Important elements include the anchor text (text of the link), the
number of backlinks, and the quality of the backlinks (Trust Flow, Domain
Authority), and number of videos embeds.
Sharing – Social signals are very important and gives an indication how
interesting and engaging a video is. This includes shares on various social
media platforms, especially Google+, Facebook, Blogger, LinkedIn and
Twitter. Likes, favorites, pluses and retweets are all counted toward this
factor.
Interaction – YouTube wants its users to stay on its platform and engage with
the content and community. Therefore, interaction plays a huge part in
gauging how relevant a video is. Elements like how many playlists a video is
added to, the number of comments on the video, if any relevant keywords are
in the comments, and the number of likes and dislikes.