Off-Page Video SEO
Off-page video SEO has to do with every element that needs to be optimized
off the main video or channel page, like links pointing to the video or channel
from other YouTube videos/channels, or external websites or social media
profiles. Social mentions and activity also play a large role in off-page SEO.
Backlinks
What is a backlink? A backlink is simply a link that is pointing from another
website, video, or social media profile to your page.
Why are backlinks important?
Think of each backlink as a vote, and each vote has different levels of
authority. Just in the same way that 100 testimonials from people you don’t
know will have less influence than 10 testimonials from celebrities or
industry leaders.
The more votes a website has, and the higher the authority, the more the
website is likely to be trustworthy and relevant in the eyes of Google or
YouTube. This means it’s more likely to rank higher for any given relevant
search term.
Why do I need high quality backlinks?
When we talk about “high quality” backlinks, I’m mainly referring to the
domain authority (DA) and page authority (PA) score. The higher the domain
or page authority, the more ranking “power” it has.
Tools & Resources: Moz.com “Open Site Explorer” tool allows you to check
pages’ Domain Authority and Page Authority.
What’s also really important is relevant backlinks. Let’s say your video is
about “how to train your parrot to talk”, then you’ll want backlinks from