to your video or channel page. They include engagement signals like shares,
likes, favorites, and comments.
Build backlinks to your video by posting it on social media. You will also be
able to reach a lot more people and get people to watch and interact with your
video. If they share it, you’ll get the added benefit of reaching an even larger
network you wouldn’t have been able to otherwise.
Action Step: Post your video on as many as your social media platform as
possible, like Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram
and others.
Why are social signals important?
YouTube or Google are smart, but they can’t evaluate whether the video
content itself is actually any good. They rely on social signals and the
reactions of others to see how interesting a video is.
The idea is, the more shares, likes, and comments a post has, the more
engaging and interesting a video is assumed to be.
How to get more social engagements on your videos
If you want to get more social interaction and engagements on your video
posts in social media, try these ideas:
- Have an eye-catching thumbnail that stops the viewer from scrolling
down the feed - Add a benefit-based, curiosity-instilling headline
- Let them know what’s in it for them, what will they learn?
- Tell them exactly what to do: LIKE, COMMENT, and SHARE!