Tip #1: Build your AdSense strategy
Whoever said that there’s no such thing as a free lunch was spot on. While
YouTube may not charge a fee to users for access to its platform, it does find
a way to make money from viewers.
Thus, YouTube will attach ads to any kind of content that gains traction. Of
course, channels and videos with little to no viewers will get passed up, but
those that gain some popularity will show up on the YouTube algorithm’s
radar.
This is where having an AdSense strategy pays off.
In short, AdSense means that your channel has been deemed successful
enough in order to make payments based on advertising linked to your
channel.
When this occurs, your channel is ready to be monetized. Your channel will
receive a cut from all of the viewer interaction with advertising linked to your
channel. So, the more engagement you have with viewers, the more earning
potential your channel has.
AdSense has rather strict guidelines and policies which must be followed.
However, basically, eligible content needs to be devoid of inappropriate
language or behavior and it must adhere to guidelines pertaining to
intellectual property and plagiarism. You will often see videos running
disclaimers at the beginning in order to be compliant with YouTube
guidelines.
Also, it is worth noting that a channel may become eligible for AdSense
monetization when it hits 1,000 subscribers and reaches 4,000 viewing hours.
Once these two milestones have been hit, the channel is ready to apply for
AdSense.
It should also be noted that just because a channel hits these marks it will
automatically qualify. YouTube still reviews each application and will rule if
the channel is suitable or not. This is often a long and painstaking process,
but certainly worth the while, if achieved.