Lesson #4: Cross-promotion
In the lesson before, we underscored the importance of avoiding the
assumption that users will automatically transfer from one platform to
another.
Therefore, this implies that you must use on a platform as a springboard to
another.
For example, YouTube offers a wonderful opportunity to share content which
may not be practical on social media. In fact, social media may be utilized as
a means of engaging customers in a completely different way. Social media
might be used by your brand in order to generate sales but for sharing
content.
This is why understanding the presence of your brand throughout various
platforms will enable you to cross-promote effectively.
Let’s consider this:
Your social media strategy may utilize short video clips to entice viewers to
visit your YouTube channel. Conversely, your YouTube channel may
redirect viewers to your sales platform. In this manner, you are integrating all
available means of connecting with customers.
With online marketing, the name of the game is being present across various
platforms in such a way that each platform represents a different facet of your
brand.
YouTube as a marketing tool. At the end of the day, YouTube is just that, a
tool.
YouTube is not the end-all and be-all of online marketing. It is just one of the
many tools at your disposal. When you have a clear understanding of the role
that YouTube plays in your brand strategy, you will be able to produce the
type of content that will resonate with your subscribers and engage them
across various platforms.
The most important takeaway is that building a successful channel is
certainly within your reach. However, it requires a clearly defined strategy.
That strategy begins with a keen understanding of your brand’s philosophy
and how YouTube can link your brand’s philosophy with that of your