Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Use the Share Option


For a very brief time, your video gets its best exposure on YouTube — when
it's just uploaded to the system. Clicking on a group connection (say News &
Politics) helps audiences to zoom in on exciting videos by clicking on the
hyperlinks above, like Featured, The Videos, and Most Mentioned.
Nevertheless, if they press the down arrow beside the more button, Recent
Videos can be viewed. That would be yours, for some time, at least.


You'll need to be more cautious after that. YouTube is one of the best tools
for spreading your content right under your nose—or the nose of your user,
that is. As people view it, it's the Sharing button that shows under your
picture. Tap that, and one of the choices you'll get is to "submit this picture."
You can either fill in the box with an e-mail address, or highlight All
Contacts or Friends, and YouTube can e-mail it to the people on those lists.
By the way, when they have accepted your invitation to do so, you become
friends with other YouTubers. Those invitations are sent from your Channel
page.


Pay attention to the comment


People can make whatever remarks about your videos they choose, as long as
you allowed this option when you posted it. That's all right. The responses
can be quite humorous; they can trigger more conversation and indicate how
famous or controversial your video is. Yet did you know that you are in
charge of those comments? That is a good thing since feedback will work as
effectively against you as they can work for you. "You have to look at the
comments shared on your post," recommends Serena Software's Michael
Parker. "With inappropriate remarks, keep an eye out." What is
unacceptable?


Anything that is totally off track, such as spam directing people to a different
video or link, something meaningless, or comments littered with curse words
and typos. We warn against this so much as we appreciate the urge to delete
the negative comments and leave positive ones. When supporters react to the
negative comments, the conversation that can start can raise the scores. At the
beginning of each of his episodes, as Michael Buckley states, "Rate it, even if

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