Step 3: Select the Right Audience
Facebook has more than two billion active users of different ages,
demography, varying interests, and distributed globally. It is therefore
essential to narrow down to those relevant to the content displayed from the
daily active users. Facebook offers three crucial sources of generating
audiences; core, custom, and lookalike, which enable you to focus and
determine your desired target audience. Most e-commerce brands utilize
these three sources to create a successful marketing strategy across significant
advertising platforms, including Facebook.
Core Audiences
The format of selecting your core audiences include a manual selection of
groups according to your criterion, for instance, behavioral, likes, interests,
and location characteristic. Interests and equivalents such as exercises relate
to contents already existing on active user Facebook accounts and what they
have interacted together. Behaviors comprise of certain activities or actions
undertaken by users and stored by Facebook. Location includes specific user
immediate environments while demographics entail profile information such
as engineers.
Custom Audiences
Custom audiences include uploading contact lists of your current or former
customers to engage with your target audience. Audience customization is
one of the easiest, and your customers may provide testimonies about the
physical activities of your brand. The details are then matched with users, and
the ads remain delivered to target audiences directly. It, therefore, provides
information about new products or product changes as well as reaching them
through email addresses.
Lookalike Audiences
Lookalike audiences are ideal users you never engaged but generated from
finding people similar to your existing audience. They can also be created
from custom audiences selected from the specific population and may depend
on location or specified criteria. Lookalike audiences increase over time from
small percentages and may include new users who get into contact with your
brand and access your goods and services physically.