Chapter 13. Using Social Media to Promote Your
Channel
The primary goal of using social media is only to increase your view count in
your videos and develop a strong fan base that favors your videos. This
doesn’t directly give you any profits, but it helps build a solid viewer base
and reaches out to those who do not know about you or your videos. In the
end, it all comes down to your view count and ad clicks on your videos,
which significantly affects your profit.
If used in the right way, social media can help boost your view count several
folds. As mentioned before, your YouTube videos have their unique address
or “URL.” Copy this URL and paste it in your Facebook, Twitter, or any
forums you frequent. Any user who clicks this URL will be directed to your
YouTube video, at which point, if it interests the person, he will subscribe
and add to your pool of views. Make sure to include these URLs only in
places that do disturb or annoy the other users.
Try and convince your family and friends to see your videos beforehand
when you start out. It is important to get someone’s opinion as it may be
different from yours. Try to correct your mistakes before using social media
platforms to promote your videos and channel. If you end up uploading a
mediocre video in your initial stages, your audience will get an impression of
you being a mediocre video creator. Under no circumstances should this
happen. So, take precautionary measures, and make your first few videos the
best before promoting them.
Given below are some of the most widely used social media platforms to
effectively promote your videos and channel. Read on to know how you
should go about promoting your videos and how you can gain a larger
audience.