Step 4: Choose Where to Display Your Ads
Facebook offers a wide range of platforms to display your ads for the benefit
of reaching your specified audience. At the ad set level, you are free to
choose where to you want your ads to show, including placements, devices,
and other Facebook-owned platforms. Devices may include the ad to display
on mobile only, desktop-only or both while also displaying on Instagram or
messenger or both. Facebook also owns multiple apps where you can select
where you want to show your ads.
However, Facebook recommends advertisers to choose an automated
placement method to customize and optimize ads to produce the best
outcome. You can also decide to whom you want the information to reach
and select your desired audience. For example, if your target audiences are
frequent mobile users, then choosing Instagram and Facebook messenger are
the most reliable choices for your Facebook Ads display platforms. You may
also select different groups depending on your product services while
hindering your brand from showing to irrelevant groups.